⚠️ Compliance Notice — Meta Pixel Active
This website has the Meta Pixel (ID: 1763693724547254) installed. In accordance with the OAIC's guidance on tracking pixels (November 2024) and the Privacy Act 1988 (Cth), this pixel is only loaded after you provide explicit, informed consent via our cookie banner.
Cookie Policy
Effective date: March 2026 — EAXIS Digital Intelligence (Australia). Aligned with the OAIC Tracking Pixel Guidance (Nov 2024) and the Privacy Act 1988 (Cth).
1. What Are Cookies and Tracking Technologies?
Cookies are small text files stored on your device when you visit a website. Tracking pixels (also called web beacons) are tiny invisible images or code loaded from third-party servers that can collect information about your visit. Both are forms of "personal information" collectors under the Privacy Act 1988 (Cth) when they can identify an individual or device.
The OAIC's guidance on tracking pixels (November 2024) confirms that organisations must comply with the Australian Privacy Principles (APPs) when using tracking pixels, including providing clear notice (APP 5) and obtaining consent where required.
2. Cookies and Tracking Technologies We Use
2.1 Strictly Necessary
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| eaxis_cookie_consent | eaxisdigital.com | Stores your cookie consent preferences | 12 months |
2.2 Analytics (Consent Required)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics 4 (Google LLC, USA) | Measures website traffic and user behaviour anonymously | 2 years |
| _clsk, _clck, CLID | Microsoft Clarity (Microsoft Corp., USA) | Session recordings and heatmaps to improve UX | 1 year |
2.3 Marketing / Tracking Pixel (Consent Required)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp, fr | Meta Pixel ID: 1763693724547254 (Meta Platforms Inc., USA) | Measures effectiveness of Facebook/Instagram advertising; enables remarketing | 3 months |
Note: This table will be updated following a full cookie scan. The OAIC recommends conducting a cookie audit to ensure the inventory is complete.
3. Legal Basis for Processing (Privacy Act 1988)
Under APP 3 and the OAIC tracking pixel guidance (Nov 2024), we collect personal information via tracking technologies only:
- Strictly necessary cookies: No consent required — necessary for the website to function.
- Analytics cookies: Requires your express consent via our cookie banner before loading.
- Marketing / Meta Pixel: Requires your express consent via our cookie banner before loading. The pixel is blocked by default and activated only upon your affirmative selection.
4. Overseas Disclosure (APP 8)
Analytics and marketing cookies transmit data to servers in the United States (Google LLC, Microsoft Corporation, Meta Platforms Inc.). These providers participate in frameworks that offer a level of protection substantially similar to the APPs. By consenting to these cookies, you acknowledge this overseas disclosure.
5. How to Manage Your Preferences
5.1 Cookie Banner
You can change your cookie preferences at any time by clicking the button below:
5.2 Browser Settings
5.3 Meta Pixel Opt-Out
You can opt out of Meta's use of your data for advertising via Facebook Ad Settings or the Your Online Choices tool (Australian version of the EDAA opt-out platform).
6. Complaints
If you have concerns about our use of cookies, please contact us at privacy@eaxisdigital.com. You may also lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
7. Further Information
See our full Privacy Policy and Terms & Conditions. For the Spanish version, see Política de Cookies (ES).